SHALBY, E., ABDEL-FATAH, M. (2001). MARKETING EFFICIENCY OF SOME VEGETABLE CROPS IN EGYPT. Egyptian Journal of Agricultural Research, 79(4), 1713-1737. doi: 10.21608/ejar.2001.321350
ESMAT A. SHALBY; MAHMOUD M. ABDEL-FATAH. "MARKETING EFFICIENCY OF SOME VEGETABLE CROPS IN EGYPT". Egyptian Journal of Agricultural Research, 79, 4, 2001, 1713-1737. doi: 10.21608/ejar.2001.321350
SHALBY, E., ABDEL-FATAH, M. (2001). 'MARKETING EFFICIENCY OF SOME VEGETABLE CROPS IN EGYPT', Egyptian Journal of Agricultural Research, 79(4), pp. 1713-1737. doi: 10.21608/ejar.2001.321350
SHALBY, E., ABDEL-FATAH, M. MARKETING EFFICIENCY OF SOME VEGETABLE CROPS IN EGYPT. Egyptian Journal of Agricultural Research, 2001; 79(4): 1713-1737. doi: 10.21608/ejar.2001.321350
MARKETING EFFICIENCY OF SOME VEGETABLE CROPS IN EGYPT
Agricultural Economics Research Institute, Agricultural Research Center, Giza, Egypt
Abstract
Vegetables are high value perishable horticultural crops that farmers are enhanced to grow. Therefore, area cultivated with vegetabias has been Increasing during the period 1991-1998. It reached 11.2% of the total cropped area during the year 1998. The fast increase In population, as well as social, and economic aspects are the main pivots and reasons for amending the prevailing marketing systems, especially in case of vegetable crops. Marketing and marketing ellicSency of vegetables are therefore important Issues in Egypt. The Government of Egypt has been trying to improve the marketing channels through developing the existing whole-sale markets and establishing new ones in deferent governorates. This study aims at throwing more light on the current marketing systems in Egypt and measuring their efficiency. II also aims at studying the different market forms, marketing utilities, price levels, and changes in tarmgato prices according to time and place in order to lay the appro-priate recommendations tor policy makers to formulate the right policies for marketing vegetable crops In Egypt. The study revealed that the process of vegetable marketing pass-es by various marketing channels until It readies the final consumer or export. Local marketing of vegetables and horticultural crops is the main field of private sector and some marketing institutions. Such dealers take care of all marketing aspects such as storage. transport. finance, and risk taking. The study also revealed that some midge agents exist in Wholesale markets who work against commission that ranges between 5• 8%. It is well known that wholesale markets are oligopoly markets, while retail markets are competitive. Tho concept of marketing costs and price spread is well known in marketing studies. It expresses the absolute price differences gained by all dealers in a Marketing channel Marketing kiformation is considered one of the most important marketing functions that is necessary In the production and marketing of vegetable crops under the prevailing economic literalizadOil policy. Moreover. marketing efficiency is another important factor since it aims at raising and improving the economic efficiency of agricultural crops through maximizing both the outcome that satisfies the consumer utilities and inputs used. The studied !arrogate prices of some vegetable crops as Squash, tomato. peas. and cabbage indicated dilloront price levels in different tievernMateS and Nasals, while the current prices levels showed fluctuations over the year. As regards the marketing efficiency of tomato, il was lower than 50% during the three cropping seasons; winter. summer and cif. This might be attributed to its high marketing costs. Also. the marketing effi-ciency of squash was lower than 50% duo to the high profitability of traders and middle agents in addition to Its high marketing costs. For cabbage. the marketing efficiency was found to be low due to
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